How to Write a Product Analysis Jen Randall Updated April 17, As new consumer products are developed, product analysis helps you and others understand how -- and how well -- a product works given the price, competition and context. Designers, industrial engineers, industry specialists and consumer advocates, such as journalists and bloggers, conduct product analysis.
Word processor Analyze Choose a product to analyze. Either purchase a new product you already know will interest you or request a product from a distributor or the company for assessment; some companies give samples. Gather the messages delivered with the product, such as the marketing and promotional materials as well as any information that a salesperson or website offers.
Aim to grasp what the product claims to do through these messages and write them down. Use the product as it is intended for use. Decide whether or not it does the what it claims to do. Use it in multiple settings and ways. Test further by giving the product to someone else and asking them to interact with it.
Pay particular attention to the materials used, how they are shaped, formed and finished on the product. Record impressions and judgments about materials, durability, function and form on a notepad. Video of the Day Brought to you by Techwalla Brought to you by Techwalla Take notes on the product's aesthetic, anthropometric and ergonomic functions of the product.
Analyze the way the product looks, how it fits with people's bodies and how it integrates with existing objects in a given situation.
For instance, a desk chair design may not be useful despite being comfortable or made from high quality materials if it fails to meet the average desk height.
Summarize your experience using the product and your judgment on how well the product fulfills its intended design in a sentence.
Research Conduct background research on the industry segment. Go to a library or conduct an online search to gather details about the product including, but not limited to, the total number of households or companies using a product like this, competing products, industries producing this product, cost change or material change over time, ways that the product has been modified or migrated into other categories since its introduction to the market.
Research further competing products.
Read reviews and product analyses written about these products and their benefits and deficiencies. Compare this to the noted benefits and deficiencies you assessed in the product you are reviewing. Consider documenting this information using a spreadsheet or chart.
Decide how the product fits in to the existing market, and grapple with whether or not the variation or newness factors make it a worthy or valuable addition.
Summarize your main recommendation about the product in a sentence. Write Open a new document in a word processor. Write out the four major sections that will make up the paper: Begin the introduction by writing what the product is and summarizing your main argument and assessment, and why it is relevant to the intended audience.
Write the background section. List specific, objective features of the product you reviewed, such as price, materials and aesthetic qualities. Go on to include information about the industry and history of products such as this product.Jun 20, · How to Write a Market Analysis.
Three Parts: Conducting Market Research Drafting Your Market Analysis Polishing Your Market Analysis Community Q&A Every business plan should have a market analysis, where you identify your target market and provide information about your competitors%(28).
Jun 20, · To write a market analysis, use short paragraphs and include charts and graphs of your data. You should craft a summary of what your company will add to the marketplace and put it at the beginning of your analysis%(35).
The tips provided will help you write an effective market analysis. after the products and services section and should provide a detailed overview of the industry you intend to sell your product or service in, including statistics to support your claims.
In general, the market analysis section should include information about the industry. A market analysis is a quantitative and qualitative assessment of a market.
It looks into the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation. How to Do Industry Analysis, Examples, Steps, Porter Model. by Avadhut Nigudkar.
Write about similar products and services. Now, with the overview aside, move on the detailed analytical presentation of the specific industry. Have you ever thought of learning the skill of industry analysis and want to know how to write an industry report.
The market analysis section of your business plan comes after the products and services section and should provide a detailed overview of the industry you intend to sell your product or service in, including statistics to support your claims.